Maximizing Your Sphere of Influence: A Step-by-Step Guide to Engaging Your Network Without ‘Selling’
We came across a statistic recently that really surprised us. According to the book Marketing Metrics, the probability of selling to a new customer is roughly 5%-20%, whereas the probability of selling to an existing customer is 60%-70%! Statistics like this shed light on how crucially important it is for real estate professionals to engage and nurture their sphere of influence consistently. Of course, the goal here isn’t to be the loud, annoying salesperson in every conversation, it’s to build genuine connections without overt selling. Below, we share five Sasquatch-backed strategies to engage your network without “selling”.
Strategy #1: Become a Resource, Not Just an Agent
Building a strong reputation as a resource for your network means going beyond the “Ready to buy, sell, or rent?” verbiage. Instead, you should be positioning yourself as the go-to expert on all things real estate and community. This starts with sharing value-packed content that resonates with people even if they aren’t currently looking to buy or sell.
We recommend sharing market updates, neighborhood guides, upcoming local events, and practical local insights through email, website blogs, and social media. The more specific you can be with the content, the better. If you do business primarily in New York, it’s OK if your video on tax laws doesn’t apply to your one client in Florida. If 90% of your database lives in NYC, your content should be hyper-focused on them. If you’re creating content for everyone, you’re creating content for no one.
Photo Cred: Unsplash
For example, a “What’s Happening in Brooklyn” monthly email allows you to highlight what’s new and noteworthy in the market you serve, positioning you as an expert in all things Brooklyn. This content is valuable, memorable, and easy enough to create. By being a consistent source of relevant information, you become more than just an agent—you’re an indispensable resource for your community.
Strategy #2: Host Casual Community Events
Photo Cred: Unsplash
Hosting low-pressure gatherings creates an environment for real connections, allowing people to get to know the person behind the agent. Instead of focusing on sales, design these gatherings with the purpose of fostering community—make it easy for attendees to feel welcomed and engaged while learning something new. Events that focus on community building allow you to form real connections, making clients feel like they’re part of something and not just being targeted for business.
You don’t have to reinvent the wheel here either—an event as simple as a quarterly coffee meet-up at a local cafe, community clean-up event, or happy hour at a cool new cocktail spot will do the trick. (Newsflash: people love free stuff, so comp a coffee or cocktail as a way to boost attendance).
Sasquatch Quick Tip: We also recommend inviting an industry partner (your preferred mortgage lender, lawyer, or contractor) to help facilitate discussion around the entire home buying/selling process.
At these events, your role is to facilitate community and encourage connections rather than strictly sell your services. Make sure to always capture information at these events and follow up with a thank-you email and link to a digital resource (like a one-pager or pamphlet) that summarizes the event and the next steps you want attendees to take.
Strategy #3: Provide Value with Local Recommendations
One of the simplest ways to build trust and stay top-of-mind is by sharing local recommendations. As agents, we are lucky because we can comment on anything happening in our market and it’s immediately relevant to our business and brand. Had an amazing meal? Saw a cool art exhibit? Love your dentist? All of these experiences say something about your brand, position you as an “insider”, and most importantly, are things your network actually wants to hear about!
Photo Cred: Unsplash
Consider turning these recommendations into a regular social media series. For example, every Sunday post “My Best Bite of the Week” or review a place that makes it onto your “Hidden Gems of San Diego” list. In our experience, nothing brings people together better than a shared love of food or local establishments—especially when these places are under-the-radar. (Don’t forget to tag the business when you post!)
Not only does this approach build rapport with your audience, but it also associates your brand with the authentic, lived experience of the neighborhood. People are much more likely to remember, work with, and refer to an agent who is seen as an integral part of the local fabric.
Strategy #4: Use Social Media to Engage, Not Just Promote
Social media has evolved far beyond a platform for static “Just Sold” updates and self-promotion—it’s a space for engaging authentically with followers, showing your true personality via reels/video, and starting two-way conversations. Rather than focusing your content solely on listings and sales, humanize yourself: post about local events, share client successes, and tell personal stories that humanize your brand.
People want to do business with real people and they want to go home shopping with a friend. So show the real you! Re-post funny memes on your stories, do a talking head video sharing your POV on the latest real estate shake-up, post quirky videos of your dog, show what restaurant you went to for date night, poll your followers on home decor preferences, chronicle a “day in the life” while you’re taking buyers on tours, and let people in on the more personal moments happening in your life too—like marriage, kids, and other life milestones.
Photo Cred: Unsplash
Add a level of personality and warmth to your content so people get a sense of the real you. Consistency is key, with regular posts and active responses to comments or messages ensuring that your social media presence feels like an ongoing, two-way conversation.
Sasquatch Quick Tip: To take your online business to the next level, read our blog post on how to successfully generate and convert online buyer leads.
Strategy #5: Check-In with Past Clients Without an Agenda
Photo Cred: Unsplash
Reaching out to past clients on a regular basis shows that your commitment to them goes beyond the initial transaction. Aim to stay in touch periodically, just to say hello or celebrate milestones (like a one year home anniversary). The holidays present another easy opportunity to reach out to your database. We like Thanksgiving because it’s a non-religious holiday focused on gratitude and time at home with family. Whether it’s a simple hand-written card or something more elaborate like a small gift—perhaps you drop off a Chef-baked pie or a book you recently enjoyed—these occasions provide the quintessential opportunity to re-start a conversation without a direct sales angle.
These occasions should be automatically built into your marketing calendar so you don’t have to overthink it. Use a CRM to keep track of key dates or personal details, helping you deliver meaningful, timely touchpoints without it feeling forced. By staying in touch for the sake of the relationship itself, you cultivate a warm, genuine connection that can lead to referrals or repeat business without ever needing to push for it.
Now, more than ever, clients are seeking genuine connections before doing business. A nurtured database is worth its weight in gold. Typically, you can estimate that roughly 10% of your database will transact with you per year. Engaging your network in a way that is authentic, community-focused, and beneficial for them builds a loyal sphere of influence that naturally leads to repeat business and referrals. By becoming a trusted local guide, showing up consistently, and nurturing relationships regularly without a sales agenda, you create a network that feels valued and supported—and who will think of you when the time comes to buy or sell. To learn more about how we at Sasquatch Agent Ops can help grow your real estate business, connect with us today.
5 Surprising Real Estate Myths Even Seasoned Pros Still Believe
Real estate is an industry full of conventional wisdom that doesn’t always hold up under scrutiny, and in our experience, even seasoned agents can get trapped by outdated beliefs that do more harm than good! At Sasquatch Agent Ops, we help real estate agents cut through the noise so that you can focus on what drives sustainable growth and success.
Below, we expose five myths that many real estate pros still buy into—and reveal the strategies that you should be implementing instead. Each myth busted below is a chance to modernize your strategy, refine your business, and maximize your impact.
Ready to let go of those outdated beliefs?
Myth #1: “Luxury Properties Sell Better with Traditional Marketing”
Photo cred: Unsplash
Reality: Luxury homes deserve luxury marketing, which means using modern methods that allow a home to shine. Digital-first strategies and targeted social media ads often yield better results than luxury magazine placements or postcard campaigns.
Insight: We are living in a global, digital world. As such, high-net-worth buyers and sellers expect a customized real estate experience, often beginning online. Digital channels allow for precisely targeted campaigns that reach significantly more eyeballs, including global buyers who wouldn’t encounter local ads. Digital platforms like Meta (Facebook and Instagram), Google, and YouTube also allow ads to reach these buyers multiple times, enabling the message to sink in more fully—something that print marketing simply can’t match.
Moreover, whereas traditional print campaigns offer a ‘one-size-fits-all’ experience, digital campaigns enable you to tailor your messaging to the needs and preferences of your ideal clientele. We find that pairing high-quality video with targeted, tested copy is an excellent strategy to bring a listing to life and hook buyers. Some of our favorite listing videos include the storified video behind 47 Bennington Heights, by REAL agent Matt Lionetti, and Ryan Serhant’s scroll-stopping, fast-paced tour of his penthouse listing at 151 E 58th Street. Both videos hold attention and beautifully represent the home but they accomplish it in two different ways. With video, the marketing strategies are endless—all you need is a good idea and get recording.
What’s Next? On your next listing, pair your traditional marketing with a digital-first strategy. Hire a videographer to create engaging content and ads built for social. Prioritize a vertical format and make it short and snappy. Test various channels (we’ve seen great success on both Instagram and YouTube) and use a clear CTA that invites immediate interaction.
Myth #2: “Market Share and Sales Volume Are the Ultimate Measures of An Agent’s Success”
Reality: For starters, success is defined differently for everyone. However, we often find that when top agents prioritize market share and sales volume, it can be at the expense of profitability, client satisfaction, and longer-term success.
Insight: We advise our agents to focus instead on building a profitable client base. Doing so will bring consistent referrals and is far more sustainable than constantly chasing market share! When agents focus on nurturing their existing database, it leads to higher-quality referrals and steady income streams, even in market downturns.
Tactics we recommend include:
Hosting client appreciation events.
Thoughtful gifting at holidays or client anniversaries (think: free pies at Thanksgiving, surprise & delight gifts at one-year home anniversaries).
Sending recurring, value-packed email newsletters (we recommend a cadence of at least once a month).
Amassing online testimonials and reviews
Photo cred: Unsplash
Instead of aiming for volume, focus on developing a business that meets and exceeds client needs and earns their loyalty…for life.
Sasquatch Quick Tip: If you struggle to stay on top of client anniversaries, invest in a CRM and keep it up-to-date so that the process is automated.
What’s Next? Reevaluate your portfolio and shift your focus toward client retention and profitability metrics. Make customer experience a priority by creating a follow-up engagement strategy for clients post-transaction, which can lead to a valuable cycle of improvement and referrals.
Myth #3: “An Impressive Online Presence is Enough”
Reality: As we answered in tip #1, yes, a strong digital footprint is essential, but it’s not the only thing that matters. Sometimes, an over-reliance on digital marketing can isolate agents from the high-touch, community-driven relationships that actually win business.
Photo cred: Unsplash
Insight: In competitive markets, both sides of the coin matter: online and in-person. We like to think of it as a funnel, with online helping to secure top-of-the-mind awareness and in-person activities helping cinch the deal. Real estate is a personal journey, with clients seeking out an agent they like and trust to be their advisor. Buyers and sellers may discover and vet you online, but it’s the personal relationship and strategic offline networking that seal it shut. Proving your expertise and showing off your personality is easier to do when face-to-face. Plus, in-person interactions set you apart from other agents in ways that online profiles can’t.
So, while you’re out there building your Instagram presence and digitally advertising those listings, don’t forget to mix in some offline strategies to complement your online brand. Here are some tactics we recommend:
Host events: Buyer’s seminars, lunch & learns, happy hours—all you need is an exciting venue, some freebies (guides or swag), and an educational theme/ topic to draw potential clients to you.
Support local initiatives: Getting involved with charitable causes and events in the neighborhoods where you do business is a great way to meet new people and align your brand with a worthwhile cause.
Strategic offline networking: Take one person from your sphere of influence out to lunch once a month. Make it a catch-up lunch (don’t discuss business too heavily), and you’ll be surprised how your relationship grows. Initiatives such as these position you top-of-mind as the realtor of choice when your connections do decide to make a move.
Partner with other vendors in your area: Partner with a mortgage broker, financial expert, or simply a neighborhood cafe. They’ll gain access to your sphere, and you to theirs—it’s a win/win.
What’s Next: Identify one IRL tactic above that aligns with your brand and commit to doing it at a regular cadence.
Myth #4: “Negotiating for Price is the Most Important Skill”
Photo cred: Unsplash
Reality: Yes, of course, price is an important element of a home purchase or sale, but it’s just one piece of the puzzle. In complex real estate transactions, other factors such as contingencies, timing, and terms also play a pivotal role.
Insight: Today’s pros know that leveraging “non-price” negotiation tactics can create win-win outcomes and increase deal velocity. For many buyers and sellers, flexibility in timing to close goes a long way. With each side juggling their own schedules and priorities, closing faster can be equally as effective as a price negotiation. The same goes for home repairs as well as furniture. Crafting creative offers that minimize risk on both sides of the transaction is integral to success. Mastering these nuanced tactics can differentiate you from other agents and create a reputation as a savvy, solution-oriented negotiator.
What’s Next? Prepare for each negotiation by reviewing all possible deal terms, from contingencies to timeline flexibility. Approach every deal with an open and creative mindset, presenting options that meet the goals of both buyers and sellers.
Myth #5: “The More Tech Tools, the Better”
Photo cred: Key Renter
Reality: Having access to more tech tools doesn’t necessarily improve productivity. In fact, oftentimes, using more tools ends up creating more work and diluting your focus from the money-producing activities that actually matter.
Insight: Today’s agents are bombarded with a multitude of tech solutions—each one promising to simplify or solve a different problem in the real estate process. While some of these tools are indeed helpful, using too many can result in overwhelm, lost time, redundancies, and cause you to lose focus on your core business goals. Instead of trying to use every new tool that’s introduced, focus on mastering and maximizing the use of a few essential ones.
We recommend agents consolidate their tech stack by first picking (and sticking with) a CRM. (We like Follow Up Boss). With a CRM in place, agents can supplement it with easy-to-use tools like Canva, Calendly, ShowingTime, and ChatGPT, but we recommend each tool have a clear use and that it can be tied back directly to business goals. If not, time to purge and move on.
What’s Next? Take inventory of your current tech stack and assess which tools are essential versus redundant. Consolidate where possible and commit to fully learning and optimizing the few tools that drive real results for your business.
If you’re ready to break free from these outdated myths and level up your marketing and operations, explore our services to see how we can tailor our support to your unique goals. At Sasquatch Agent Ops, we help real estate professionals like yourself make sound, strategic business choices that position them for lasting success. Are you ready to take the next step? Let’s chat.
From Lead to Close: How to Generate and Convert Inbound Internet Buyer Leads
Have you been struggling to see success with online lead generation? Or hesitant to dive in because you’re unsure if it’s worth the investment? You’re not alone. We hear from many agents and teams that generating and converting online leads is one of the trickiest parts of their business.
However, online buyer leads from places like Realtor.com and Zillow can be an integral source of new business, generating opportunities for agents to connect with buyers actively searching for homes. That being said, not all platforms are created equal! Knowing how to select the right platform and convert those leads into successful deals is essential for growing your real estate business.
Today we’ll outline how to evaluate what online lead gen platform is right for your market and then share strategies for converting those leads into transacting clients. By the end, you’ll have a Sasquatch-approved roadmap to improve your lead conversion rate and make the most of every inquiry!
Understanding Online Inbound Buyer Lead
Before we dive in, let’s make sure we define what classifies an online inbound buyer lead. Inbound buyer leads are those who express interest in buying a home by inquiring online through a real estate platform or website. Unlike outbound lead gen where agents proactively seek out prospects—via door knocking, cold calling, prospecting, or farming—inbound leads come right to you, typically after engaging with a listing, ad, or other type of real estate-related content.
Photo cred: Unsplash
Popular platforms like Zillow Premier Agent, Realtor.com, and StreetEasy Building Expert (for our New York agents) are common sources for such leads since they are hyper-specific to real estate and connect agents directly with highly motivated buyers.
Sasquatch Quick Tip: The effectiveness of these platforms varies significantly by market based primarily on buyer behavior. That’s why it’s critical to understand which one aligns with your area’s local trends before making a decision.
StreetEasy, for example, is only available in New York City and thus offers hyper-local searches catered toward specific neighborhoods. Zillow, on the other hand, spans the entire US, offering a more generalized but consistent volume of leads. Meta (Facebook & Instagram) can be another great source for PPC (pay-per-click) leads, however, the quality of lead and where they are in their home buying journey will vary greatly. (Plus it takes a specialized skill set to run and optimize ads effectively.)
Which Platform Is Right For Me?
When evaluating which platform is right for you, here are the primary factors to consider:
Lead Quality:
Not all leads are created equal! On platforms like New York’s StreetEasy, buyers are often further down the funnel and “appointment-ready”, thus making this platform an excellent choice for agents with neighborhood-specific expertise and who have the bandwidth to take on new clients immediately. By contrast, Zillow leads are more broad—they may be at a different stage of their journey (just browsing) and require more long-term nurturing efforts. That being said, they offer great consistency across regions so if you practice in several states, it’s an excellent choice. The best way to understand the quality of leads is to connect with other realtors in your market/brokerage.
Pricing:
Each platform has a distinct pricing model influenced by market demand and competition.
Zillow Premier Agent charges based on ZIP code demand and the number of agents competing in that area. The more agents competing, the higher the cost. Your budget determines your "share of voice," or how often your ad appears. In some markets, Zillow offers a Flex model, where agents pay a referral fee only when a transaction closes, instead of paying upfront.
StreetEasy Building Expert operates on a success fee model, where agents only pay when a deal closes. There’s no upfront cost, but the program is competitive, and agents must maintain strong performance (such as updating the CRM and converting leads) or risk being removed quarterly.
Realtor.com charges a monthly fee based on ZIP code, with higher costs in more competitive areas. Agents can secure exclusivity in a ZIP code for $1000+/month. Realtor.com typically requires a 6-12 month contract, offering consistent, predictable lead generation. It also provides branding options through its "Local Expert" program, which extends to Facebook ads.
Zillow Premier Agent is ideal for those who can invest in competitive markets and adjust their budgets for more visibility. StreetEasy is a great fit for NYC agents looking for quality leads without upfront costs. Realtor.com offers stable monthly costs for agents who prefer a predictable lead flow, with options for exclusive ZIP code exposure.
Local Market Considerations:
Your platform choice should be heavily informed by local buyer behavior. For example, in NYC, StreetEasy is a dominant search portal for buyers, making it an ideal choice for agents operating in NY. If you work in several markets across the U.S. or a more suburban market, Realtor.com or Zillow may better capture your target audience. Evaluate where your potential buyers are searching and ensure that you’re finding them in the right space.
Photo cred: Unsplash
Program Commitments:
Lastly, It’s important to note that most platforms require a minimum contract (often ranging from one month to six) so once you’ve done your homework and chosen the best platform for you, make sure you’re committed to it for the duration of the contract.
TLDR? Here’s a vendor comparison chart for a quick comparison:
StreetEasy Expert | Zillow Premier Agent | Realtor.com | |
Market | NYC-only | U.S & Canada | U.S. |
Lead Quality | High: appointment-ready buyers looking to tour specific properties. | Moderate: Consistent leads, but can be less aligned with agents' expertise. | Moderate: Varies across markets, less consistent. |
Cost | Expensive: Success fee model, only pay on closed deals. | Moderate - Expensive: Pay Per Lead or Success Fee Flex model. | Moderate: More affordable than Zillow, but quality varies. |
Program Commitment | None | None, but preferred pricing if signing for a 6-month commitment | 6-month minimum commitment |
Best Practices for Converting Leads
Once you’ve chosen a platform, the real work begins: converting those leads into clients…AKA one of the most important stages of the lead gen journey. Here are four quick and dirty Sasquatch-vetted tips to improve your conversion rate.
Tip #1: Speed-to-Lead
Photo cred: Unsplash
Speed to lead is a tried and true sales strategy focused on responding to inbound leads as quickly as possible. In fact, timing has been found to be the single most important factor in converting buyer inquiries! A study from Harvard Business Review found that when you contact a lead within one hour, there is a 7x higher chance of having a meaningful conversation (and a 60x higher chance than those who wait one day or longer). It’s even better if you can reply in minutes. Data from InsideSales shows that conversion rates are 8x higher if you can respond in under 5 minutes!
Sasquatch Quick Tip: If you can’t keep your response times under one hour, consider automating your initial responses with a lead nurture company (we like Aiva) or consider hiring an ISA to handle all follow-ups.
Tip #2: Prove Your Value
Once you’ve made the introduction, the next step is to build trust and show off your knowledge…so now is not the time to be humble!
Make sure you’re well versed on local market stats and answer their questions concisely and confidently. (And always use up-to-date data to support you.) Agents should focus on proving value at every touchpoint to convert leads. Building rapport and establishing a professional relationship early on can make all the difference in turning a lead into a committed buyer.
Tip #3: Be Diligent & Consistent In Your Follow-Up
Some leads may not respond immediately, but that doesn’t mean you should give up. The key here is to develop a consistent follow-up plan to stay top-of-mind with your prospects. Sasquatch recommends five contact attempts in the first days and 12 in the first 30 days. If there’s still no answer, set those individuals on listing alerts, add them to your e-blast newsletters, and reach out every 45-60 days. The goal here is to ensure they know who you are and remember your name when the time is right.
Tip #4: First Impressions Matter!
Newsflash: the old adage rings true! First impressions are crucial, so come to the first listing appointment prepared. That means having multiple home tours scheduled and plenty of supporting documents to answer all questions. By queuing up enough tours to take up a few hours, you can build rapport and make your buyer feel more connected to you, thus increasing the likelihood that they’ll stick with you throughout the buying process.
Sasquatch Quick Tip: The more time you spend with a client, the more likely they are to stick with you as their agent. So make sure to put in those hours upfront!
Don’t Expect Anything to Happen Overnight…
Photo cred: UnsplashAgents should remain patient and persistent, knowing that lead nurturing is a long game. Don’t be discouraged if you don’t see immediate results. Platforms like StreetEasy, Zillow, and Realtor.com offer powerful ways to connect with buyers, but success comes down to how well you optimize your lead conversion strategy. Remember, respond quickly, prove your value, follow up consistently, and focus on securing the first appointment to make your leads stick.
Sasquatch Formula for Converting Inbound Leads: Choosing the right lead source + Committing to a program + Following up quickly + Scheduling first appointment = New client.
If you’re looking to set up an effective inside sales process to handle lead follow-up and conversion, Sasquatch Agent Ops is here to help. We offer professional support dedicated to lead follow-up and improving your lead-to-close conversion strategies. Get in touch today!
Building a Winning Team: How to Find and Hire the Best ISA
Many agents reach a point in their career where they have to ask themselves if they want to continue managing every aspect of their business alone or if it’s time to bring on specialized support. Specialized support can take on many forms, but we find that one of the most impactful ways to scale your real estate business is to hire an Inside Sales Agent (ISA).
A well-chosen ISA handles lead follow-up, client outreach, and appointment setting, freeing up time for you and your team to focus on what you do best: nurturing client relationships and closing deals. The right person in this role can make all the difference, but we don’t blame you if the hiring process feels daunting.
Finding the right person comes down to implementing a strategic hiring process to avoid common pitfalls and ensure a strong, long-term fit. If you’ve reached the point in your career where an ISA is a necessary addition to your real estate team, then keep reading to learn how to find the right person for the job.
Step #1: Developing Your Hiring Plan
Photo cred: Unsplash
We often find agents diving straight into resumes and interviews, but it’s important first to take a step back and concept your hiring plan.
Define the Role: Take a moment and write down everything you want this role to take on, including day-to-day tasks and quarterly responsibilities. In general, a good ISA uncovers leads and turns them into legitimate selling opportunities. Such tasks include lead qualification, follow-up, cold calling, appointment setting, and CRM management.
Set KPIs and Goals: What does success in this role look like? Common KPIs include the number of leads contacted received/created, qualified lead introductions to agents, appointments set/executed, and the conversions associated with each step down the sales funnel.
Will you hire locally or remotely? Local hires, while more expensive, integrate more seamlessly into the team, benefit from in-person training, and have a much stronger familiarity with the market, which can be invaluable when prospecting and nurturing buyers. Remote hires offer access to a broader talent pool, are more affordable, and can often provide more scheduling availability.
Sasquatch Quick Tip: We find that the most successful ISAs are local and in-office at least three days a week. Face-to-face training and relationship building is crucial to maintaining team culture and accountability!
Step #2: Craft an Effective Job Description
Don’t underestimate the power of a well-crafted job description! This is your candidate's first impression and is crucial to attracting the right talent. Be specific about the responsibilities and skills you’re looking for (anything you wrote down in step #1) so that the scope of the role is clear… and don’t be afraid to add a bit of personality! In fact, we recommend that your job descriptions reflect the culture of your team in tone.
The ideal candidate should possess strong communication skills, sales experience, CRM proficiency, and be able to work well independently. If you’re hiring locally and your team gets together for a team lunch or happy hour, include this in the description so that you’re screening for cultural fit too. Finally, don’t forget to specify whether the position is remote or in-office, and call out any necessary experience in real estate to attract qualified candidates.
What’s the Difference Between a Licensed vs. Unlicensed ISA?A licensed ISA can legally discuss contract terms, provide advice, and offer more detailed property info. This is valuable if you want your ISA to be more hands-on with clients and involved in negotiations. An unlicensed ISA focuses more on lead generation and appointment setting and is typically less expensive than a licensed ISA. State regulations vary on what an unlicensed ISA can discuss with clients. In some states, they’re not allowed to discuss listed properties. A pretty important detail to note if you plan on your ISA fielding inbound inquiries! Which to Choose? Ultimately, the choice between licensed or unlicensed depends on your business needs and budget. If your ISA will handle detailed client inquiries or property details, licensed is the better option. For strict lead management and appointment setting, an unlicensed ISA may be more cost-effective, provided they adhere to state regulations. Closely check your state's regulations before deciding and be sure to include this qualification in the job description. |
Step #3: Find Candidates
Photo cred: Unsplash
Once your job description is ready, it’s time to promote it so that the right candidates will see it. Here’s how:
Leverage Your Network: The best ISAs come through referrals. Local connections often lead to higher-quality, longer-lasting hires, so make some noise! Post about it on social media, join a real estate Facebook group and post in the discussion, talk about hiring in your conversations, and leverage your brokerage’s internal communication channels.
Job Boards: While local platforms are key to success, it never hurts to post the job on traditional job search platforms like LinkedIn, Simply Hired, and Indeed to maximize your talent pool.
Tip: If you’re not receiving enough applications, pay to boost the post.
Promote in Newsletters: Another powerful tactic to garner more views is to include a call-out in your client e-blasts. This taps into your larger sphere of influence and can attract candidates who are familiar with you and your business. Another advantage to sending your own roles in your e-blasts is to show your network that your business is growing!
Sasquatch Quick Tip: Out of every 100 resumes received on Indeed, typically only 3-5 are worth setting up a phone screening. Be diligent, patient, and don’t give up!
The Most Effective ISA Hiring Plan
Hear us out…the below steps may sound like a lot of work, but a structured process will help you find the right fit, thus saving you time (and money) in the long run. Here’s our recommended step-by-step approach:
Resume Screening: Review resumes for relevant experience in real estate, sales, or client outreach. Look primarily for CRM proficiency (bonus points if they mention by name the CRM system you use) and past sales experience, including the ability to efficiently handle a high volume of leads.
Sasquatch Tip: If you have a high volume of applicants and want to automate this process, look into resume screening tools like SkillSyncer or Resume Worded to expedite this step.
Phone Screening & Role-Play: If you see a qualified resume that excites you, the next step is to set up a phone screen. During this time, evaluate the candidate’s fit, communication skills, career experience, goals, and availability. Give them time to ask you questions about the role and be transparent about the challenges (make it clear that the first year is very hard!), including the need for resilience and phone-based tasks. Then, explain that compensation is a base salary plus bonus and will be based on performance (more info on that below!). If you feel confident in the candidate’s answers, ask them to stay on the phone for a 20-minute role-play exercise. Send them a FSBO script (you should have this prepared ahead of time) and inform them they can’t let you off the phone until they’ve asked all the questions on the script. This will test their ability to work under pressure, overcome objections, and think on their feet, while giving you a better idea of their communication style and a first-hand experience of what your clients and leads will be experiencing.
In-Person Meeting: If the phone screen/role play goes well (and you’re hiring locally) have them come into the office for a face-to-face meeting. During this time you can get to know one another better, have the candidate make calls in front of you using a provided call list and script, and share real-time feedback to assess their ability to adapt. (If remotely, simply conduct this step via video chat). This task allows you to further evaluate their skills, including what resilience they show in the face of rejection—all crucial traits for a successful ISA. At the end, allow them to ask more questions about the role so you can assuage any concerns they may have.
Photo cred: Unsplash
Team Member Interview: Have another team member (if applicable) interview the candidate to ensure cultural fit and a collaborative approach. Having a second opinion is helpful in discussing weaknesses and will help you more fairly compare candidates. This step also helps keep your other team members invested in new incoming team members - because they helped choose them!
Sasquatch Tip: We encourage you to conduct the full interview process with a minimum of two candidates (three is ideal) to inspire confidence in your chosen hire.
Offer: Once the candidate confidently passes all stages, it’s time to extend an offer! In the offer letter, make sure to reiterate expectations, KPIs, compensation (more info below), start date, and any required training. Provide a clear pathway for the candidate’s seamless integration into daily work and being a valued member of the team.
Compensation Guidelines
Naturally, competitive compensation is crucial for attracting top talent. Inside sales agents are typically paid a base salary plus bonuses based on performance. The salary you offer will be market-specific (and vary according to other factors described above), but at a top level, here are our recommended compensation guidelines:
Base Salary: $24,000–$30,000 per year (adjust for local market as needed).
Bonus Structure: 5%–10% of GCI after closing, or $50–$150 per appointment conducted. (At Sasquatch, we recommend that bonuses not be tied to appointments booked, as this often leads to low-quality appointments and cancellations.)
On average, ISAs with no previous experience typically make $40,000–$65,000 per year with salary and bonus included, whereas more experienced ISAs make $60,000–$80,000.
Ready To Do This?
It might sound like a lot, but following these steps and being thoughtful with your new hire will set you up for long-term success. With a strong ISA, your team will have the support it needs to handle lead generation and follow-ups effectively, allowing you to grow your business.
If you’re looking for additional support in ISA hiring or training, Sasquatch Agent Ops offers a full suite of coaching and project management services. We can help you find, hire, and train the perfect ISA for your team. Contact us today to learn more!
Mastering Client Grouping for Smarter Contact Management
Is your database a little…messy? As a real estate agent, your contact list is one of your most powerful tools. Effectively managing and organizing it isn’t just a nice-to-have—it’s essential to scaling your business.
The most successful agents we’ve worked with are those who have a CRM that is cleanly tagged and well organized. Why? Because it enables them to easily follow up with clients in a highly personalized manner and market to them in a sophisticated way, all while saving them time and resources.
A well-structured CRM not only simplifies your daily operations but leads to better follow-up and targeted communications, which in turn, strengthens your client relationships and fuels growth. With a little guidance and regular upkeep, you can have an effectively organized database that sets you up for success. In this guide, we’ll walk you through how exactly to group your database so that you can elevate your workflow and scale your business.
Photo cred: Unsplash
But First…Why Do I Need to Group My Database?
Each client in your database has different needs. Buyers are achieving something different from sellers and actively searching renters don’t require the same content or support as landlords.
The idea is simple: the more personalized and relevant your communication, the more value you provide. When you showcase value, you prove your expertise and carve out your niche. Regular touches such as these will keep you top-of-mind and be a game changer when it comes time for your database to act. We’ve seen this work for top agents and teams and know it can work for you too!
Grouping Your Database by Contact Type
The first thing you should do when organizing your CRM is to categorize your contacts into two main groups: Clients and Professional Contacts. This simple division sets the foundation for smarter, more targeted communication and better relationship management. Here’s what that means:
Clients
These contacts are your bread and butter—AKA your buyers, sellers, renters, and landlords. These individuals will likely make up the bulk of your database. They’re the ones you’re actively helping or have helped in the past with a real estate transaction.
Professional Contacts
This group includes developers, investors, attorneys, fellow agents, colleagues, title officers, mortgage professionals, networking contacts, and contractors. These are the key people in your network who support the real estate process, either directly or through referrals.
Your clients are those you need to show value and get in touch with at crucial moments of their journey. You’ll need your professional contacts for specific tasks—whether it’s a legal query, a contractor estimate, or partnership opportunities. By segmenting your contacts into these two broad categories, you can focus your messaging so clients receive relevant information at the right time, and professionals get the opportunities they need to support your transactions.
Grouping Your Clients by Transaction Type
Now that your database has been segmented, it’s time to dive into deeper categorizations for your Client contacts. Grouping by transaction type adds an additional layer of precision so you can focus further on addressing unique needs and priorities.
Sasquatch Tip: It’s important to note that your client contacts will be in multiple groups! For example, they will be tagged as a client, a buyer, and in the showing/appointment phase.
Photo cred: Unsplash
When working with agents, we suggest they add the following level of granularity to their CRM:
Buyers
Homebuyers are typically looking for educational materials related to the real estate process and want to receive timely updates on available listings as soon as they hit the market. Organizing buyers into their own category allows you to send customized and relevant materials like buyer’s guides, mortgage rate updates, neighborhood-specific stats, listing alerts, and follow-up on showings.
Sellers/ Owners
Sellers and homeowners require a different approach. If you currently hold the listing, sellers need consistent updates on the performance of their property, including feedback from potential buyers and adjustments to the marketing strategy. If they own their home (and may potentially need your services to sell), they need more nurturing marketing content. Think: home renovation guides, tips for selling a home for more $$$, data on their home’s estimated resale value, and automated market updates about what’s happening in their market so that they feel confident in understanding the factors that contribute to property value changes.
Renters
Renters usually have short-term needs and may be searching for available properties with quick move-in dates. For current renters that means finding properties that match their immediate criteria, and for previous renters, that means keeping them abreast of market trends, staying top-of-mind for future moves, and sharing educational rent-to-buy materials so they feel prepared and ready to choose you as their agent when they do reach that next step.
Landlords
Landlords want to be informed primarily about qualified tenants. Content will include updates on leasing opportunities, market rent reports, and operational efficiencies you’re implementing to keep their buildings profitable and fully leased.
Each transaction type represents a distinct set of needs, expectations, timelines, and communication. When you segment your CRM as such, you can begin creating customized drip campaigns and plan out when you get in touch with a segment and what information you want to send.
Sasquatch Tip: Don’t overcomplicate it! If the thought of tailored communications for every group is overwhelming, start small. A simple welcome email and some consistent monthly check-ins can go a long way. You can always add more touchpoints at a later date.
By segmenting your contacts as such, you’re ensuring that your outreach is always relevant, value-added, and personalized to their needs. We also find that this helps agents prioritize their day-to-day tasks, so you’re focusing on the most urgent and high-value interactions.
Stage in Pipeline
Lastly, to fully optimize your CRM, we recommend agents group their clients based on their stage in your pipeline. By tracking all interactions and communications in your CRM—including phone calls, emails, tours, and documents—and setting follow-up actions, you can stay on top of where each client is in the transaction process and give them the attention they need at the right time.
Sasquatch Tip: It’s important to note that pipeline stage tracking should only happen if an action has ALREADY happened. For example, a contact in the appointment stage should only be tagged as such if they’ve physically attended an appointment. Scheduling an appointment wouldn’t suffice!
New
These are fresh leads who’ve just entered your system and who you haven’t yet met in person. Whether they came from Zillow, an open house, an online inquiry, or a referral, it’s important to engage with them quickly before they lose interest. Tagging these contacts as “New” helps you prioritize timely follow-ups and ensures no one falls through the cracks.
Sasquatch Tip: Ever heard of “speed to lead”? Data shows that the faster you respond to a lead, the higher your chances of converting them into a client. So tag those individuals immediately and set them on an automated drip campaign that shows them what you can do.
Pitching
This stage is applicable only for sellers and landlords and it’s your chance to make a lasting impression and win new business! Segmenting your sellers and landlords as “Pitching” enables you to track who needs additional touchpoints, information, or a proposal, and prevents you from losing momentum.
Showing/ Appointments
The clients you’re actively working with—sending listings, going on home tours, and consulting. They’re getting closer to the finish line, so it’s critical to stay engaged and responsive with everyone in this group.
Offers
Clients in this stage are ready to make or receive offers, and your role is pivotal in guiding them through negotiations and deal structuring. Keeping these contacts segmented ensures you’re on top of offer deadlines, contract details, and ongoing negotiations.
Contract/Escrow
Once the offer is accepted, it’s time to move into the closing phase. Your CRM can help you manage timelines, paperwork, and follow-ups, leading to a smooth transaction.
Paused
Those who are taking a break, either due to financial reasons, personal circumstances, or a shift in priorities. Life happens! When tagged in a “Paused” category, you can set up light communications that keep you top-of-mind and remind you to revisit their situation later without losing track of the relationship.
Closed Clients
These are clients whom you’ve transacted with in the past. Tagging them as such enables you to easily manage post-close checklists, including coordinating a closing gift, asking for a testimonial, and maintaining the rapport you worked so hard to build. Check-ins with these contacts can include personal notes on their home closing anniversaries, holiday cards, quarterly market reports, and invites to local events you host.
By grouping based on these stages, you can better manage your time, stay organized, and ensure you’re talking to the right people at the right time and consistently moving deals forward. It also helps you identify where clients might need a little extra attention to keep the process on track.
Practical Tips for Implementation
Once your database is organized, the goal is to keep it that way. This is not a one-and-done situation but rather something that needs regular updating. (But don’t worry, it’s a breeze once you set up a system that works for you!) Here are my quick tips for implementation:
Photo cred: Unsplash
Stay on top of it: As soon as you meet someone new, they should be added to your database and tagged accordingly. Spending 10 minutes every day is ideal but if you struggle to keep up with this, simply set a monthly calendar reminder to retroactively tag all new contacts who were added that month.
Audit your contacts: Regularly clean up your database by removing duplicates and updating outdated information. If someone has paused their search, one of your first actions should be tagging them as doing so in your CRM. This will ensure your system remains accurate and effective.
Automate reminders: Set up automatic reminders for follow-ups with high-priority clients and phases. This keeps you on top of critical touch points without letting anything slip through the cracks.
Track progress: Regularly review your CRM analytics to track client movement through the pipeline and review the effectiveness of your efforts. This helps you spot opportunities to close deals faster and identify where additional follow-up is needed.
Optimize: Continue to tweak the wording of your drip campaigns, the cadence of your outreach, channels, and content formats of your outreach. Refine your approach and maximize your results over time.
Want to Take Your Business to the Next Level?
Sasquatch Agent Ops can help you implement and optimize your CRM for more efficient client management and streamlined operations. Together, we’ll organize your contacts, create workflows, set up automations, and ensure that your CRM is set up to drive your business forward. Interested in learning more?
Get in touch today to learn more about how we can help.
Effective Communication Techniques for Real Estate Teams
Managing and motivating a real estate team requires more than just assigning tasks and setting goals. Something I've noticed working with various real estate teams is that clear and transparent communication is the backbone of a successful team. Without it, misunderstandings, missed deadlines, and reduced morale become common issues. Let’s explore some key techniques to improve communication within your real estate team, backed by real-life anecdotes, expert quotes, and relevant statistics.
1. Regular Meetings
Regular meetings are essential for keeping your team aligned and informed. They provide a platform for discussing progress, addressing issues, and planning future actions. One of our clients noticed a significant improvement in their project timelines after implementing a weekly meeting schedule. By keeping everyone informed and accountable, they were able to close deals more efficiently. Without regular meetings, teams risk becoming disjointed and unproductive, leading to missed opportunities and dissatisfied clients. Consistent staff and agent turnover can cost money and damage your reputation within the industry. According to Gallup, businesses with highly engaged teams achieve 21% greater profitability.
Tips for Effective Meetings
- Schedule Consistent Times: Set a regular time for team meetings to ensure consistency.
- Create an Agenda: Prepare an agenda to keep meetings focused and productive.
- Encourage Participation: Ensure that all team members have an opportunity to speak and contribute.
"The key is not to prioritize what's on your schedule but to schedule your priorities." - Stephen Covey
2. Utilize Communication Tools
In today’s digital age, utilizing the right communication tools can streamline your team’s workflow and keep everyone connected, no matter where they are. A common issue we encounter with our agent teams is the overload of emails. One real estate firm we work with adopted Slack to facilitate quick and effective communication among team members. This reduced their email load and improved response times, leading to faster decision-making. Without the proper tools, communication can become fragmented, resulting in delays and errors that can cost you business and force the lead agent to shift focus away from deals to deal with team issues. Research by McKinsey shows that using social technologies can increase productivity by 20-25%.
Recommended Tools
- CRM Systems: Tools like Salesforce or Zoho CRM help manage client information and team activities.
- Project Management Software: Platforms like Trello or Asana assist in tracking tasks and deadlines.
- Instant Messaging: Apps like Slack or Microsoft Teams facilitate quick and efficient communication.
"The most important thing in communication is hearing what isn't said." - Peter Drucker
3. Foster an Open-Door Policy
An open-door policy encourages team members to approach leaders with their concerns, ideas, and feedback, fostering a culture of transparency and trust. One brokerage we consulted saw a marked increase in employee satisfaction after the manager implemented an open-door policy. Team members felt more valued and heard, which improved morale and productivity. Without an open-door policy, team members may feel unheard and undervalued, leading to low morale and high turnover, and making it difficult for you to be proactive about improvements. According to a study by the Society for Human Resource Management, companies with high employee engagement have 59% lower turnover.
Implementing an Open-Door Policy
- Be Approachable: Make it clear that team members are welcome to discuss any issues.
- Provide Constructive Feedback: Offer feedback that helps team members grow and improve.
- Listen Actively: Show genuine interest in what your team members have to say.
"Leadership is not about being in charge. It is about taking care of those in your charge." - Simon Sinek
4. Encourage Feedback and Open Dialogue
Regular feedback helps in identifying areas of improvement and acknowledging good performance, keeping the team motivated and aligned with business objectives. One team we work with instituted monthly feedback sessions and found that their employees were more engaged and proactive, leading to a 20% increase in closed deals over six months. Without regular feedback, teams can stagnate, with unresolved issues festering and performance declining. This reactive culture can hinder your ability to make necessary improvements and retain great team members. According to Harvard Business Review, companies that foster regular feedback see a 14.9% lower turnover rate.
Creating a Feedback Culture
- Conduct Regular Reviews: Hold periodic performance reviews to discuss progress and set new goals.
- Solicit Feedback: Encourage team members to provide feedback on management and processes.
- Act on Feedback: Implement changes based on the feedback received to show that you value your team’s input.
"Feedback is the breakfast of champions." - Ken Blanchard
Conclusion
Effective communication is the cornerstone of a successful real estate team. By implementing regular meetings, utilizing communication tools, fostering an open-door policy, and encouraging feedback, you can significantly enhance your team’s performance and cohesion. Failing to adopt these practices can lead to misunderstandings, low morale, high turnover, and ultimately, a decline in business success. On the other hand, embracing these strategies can help you retain great team members, focus more on deals, and ultimately earn more commissions.
For more insights on managing and motivating your real estate team, check out our comprehensive guide on How to Manage and Motivate Your Real Estate Team.
How to Manage and Motivate Your Real Estate Team
Managing and motivating your real estate team can feel like juggling flaming torches while riding a unicycle. But fear not! With the right strategies, you can turn this challenge into a well-orchestrated performance. Effective team management is crucial for any successful real estate business. By setting clear goals, providing regular feedback, fostering a positive work environment, and leading by example, you can create a powerhouse team ready to conquer the real estate world. Let’s dive into these strategies and transform your team management skills from good to extraordinary!
1. Setting Clear Goals and Expectations
_ _ _
Sasquatch Quick Tip: A common mistake I see team leaders make around goal setting is that they set goals for the team or individuals, but then seldom revisit them. I recommend setting formal reviews with each team member twice a year. Additionally, use bi-weekly coaching calls and team meetings to keep goals and progress towards these goals top of mind. This approach ensures continuous alignment and motivation within the team.
2. Providing Regular Feedback and Recognition
_ _ _
Sasquatch Quick Tip: Create a culture of celebration by establishing a practice of recognizing and celebrating even the small achievements within your team. Whether it's closing a deal, securing a new client, or simply hitting weekly targets, recognizing these successes during team meetings or through team communication channels can significantly boost morale and motivation.
3. Fostering a Positive Work Environment
_ _ _
Sasquatch Quick Tip: In the real estate industry, we're almost always "on." Busy, active real estate agents are likely among the professionals who experience burnout the most. As a team leader, one of your responsibilities is to ensure that rest is incorporated into your team's routine. Encourage your team members to establish healthy work boundaries, such as:
- No more emails or work messages after 8 PM.
- At least one regularly scheduled day off per week.
- Always have your next vacation planned and booked, and take a minimum of two full weeks off per year.
By promoting these practices, you help prevent burnout and maintain a healthier, more productive team.
4. Offering Professional Development Opportunities
_ _ _
Sasquatch Quick Tip: On real estate teams, mentorship programs can be incredibly impactful for professional development. However, they can often be mismanaged. Avoid these common pitfalls and incorporate adult learning best practices to enhance your program:
- Lack of Clear Objectives and Goals: Ensure mentors and mentees know what to expect and achieve. Use SMART goals to set clear expectations.
- Poor Matching: Pair mentors and mentees with compatible goals and values for a productive relationship. Conduct initial assessments to understand strengths and learning styles.
- Inadequate Training: Provide mentors with training on communication, goal-setting, and conflict resolution. Include practical applications and relevance to real-world scenarios.
- Lack of Structure: Schedule regular, consistent check-ins to build trust and track progress.
- Overloading Mentors: Balance workloads to ensure mentors can dedicate adequate time to each mentee.
- Ignoring Feedback: Regularly collect and act on feedback to improve the program. Use anonymous surveys and feedback forms.
- Lack of Leadership Support: Ensure senior leadership visibly supports the program to encourage participation. Leadership should actively participate to demonstrate its value.
- Failing to Recognize Mentors: Acknowledge and reward mentors with a recognition program, including awards and professional development opportunities.
By addressing these issues and incorporating adult learning best practices, you can create an effective mentorship program that benefits both mentors and mentees.
5. Implementing Effective Communication Practices
_ _ _
Sasquatch Quick Tip: One team I work with has implemented a highly effective communication strategy by creating a Google Space for each of their listings and each of their active buyers. This centralizes all communication between relevant stakeholders, ensuring that every message, document, and update is organized in one place. By keeping all communications in designated channels, the team can easily track progress, address issues promptly, and maintain clear, organized records. This method not only enhances collaboration but also significantly reduces the risk of miscommunication and missed updates, leading to more efficient operations and better client service.
6. Leading by Example
_ _ _
Sasquatch Quick Tip: I've worked with Team Leaders who weren't natural-born leaders but always showed up for their team. These leaders often retained team members far better than the stereotypically charismatic leader who doesn't get their hands dirty. Here are three powerful ways to lead by example:
Be the First to Arrive and Last to Leave: Demonstrate your dedication by being the first in the office and the last to leave. This sets a strong example and shows your team that you're fully committed to their success.
Showcase Accountability: Always take responsibility for your actions and decisions, especially when mistakes occur. This transparency fosters a culture of trust and integrity, encouraging team members to do the same.
Engage Actively in Team Activities: Participate fully in all team activities, from meetings to team-building exercises. Your active involvement highlights the importance of these initiatives and motivates your team to engage wholeheartedly.
7. Delegating Responsibilities Effectively
Effective delegation involves assigning tasks based on team members' strengths and expertise. Trust your team with important responsibilities and provide them with the necessary resources and support to succeed. Delegating not only empowers your team but also allows you to focus on higher-level strategic tasks. Gallup shows that leaders who delegate well achieve 33% higher revenue. Theodore Roosevelt in "Leadership and Delegation" wisely said, "The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it."
_ _ _
Sasquatch Quick Tip: I've seen many team leaders fall into the trap of micromanaging, thinking it's the best way to ensure tasks are completed correctly. However, this approach often backfires, leading to frustration and disengagement among team members. Effective delegation means trusting your team and stepping back to let them thrive.
Assign tasks based on your team members' strengths and expertise. Provide them with the necessary resources and support, then allow them the autonomy to complete their tasks. This not only builds their confidence but also fosters a sense of ownership and accountability.
8. Encouraging Innovation and Creativity
Create an environment where new ideas are welcomed and valued. Encourage your team to think outside the box and take calculated risks. Recognize and implement innovative solutions that can enhance your business operations and set you apart from the competition. Forbes notes that companies fostering innovation see a 30% higher performance. Steve Jobs in "Innovation and Leadership" famously said, "Innovation distinguishes between a leader and a follower."
_ _ _
Sasquatch Quick Tip: To foster a culture of innovation and creativity, add a dedicated agenda item to all team meetings for sharing new ideas. This ensures that innovation is a regular part of your team's workflow and encourages everyone to contribute their thoughts and solutions.
I've seen teams transform by simply making time for brainstorming in every meeting. It not only sparks creativity but also makes team members feel valued and heard.
9. Managing Conflict and Resolving Issues
Conflicts are inevitable, but how you handle them can make a big difference. Address conflicts promptly and fairly, mediating disputes and finding mutually acceptable solutions. Maintaining a harmonious team dynamic is crucial for productivity and morale. The American Management Association states that effective conflict management can improve team performance by 27%. Thomas Crum in "Conflict Resolution" observes, "The quality of our lives depends not on whether or not we have conflicts, but on how we respond to them."
_ _ _
Sasquatch Quick Tip: In real estate teams, conflicts such as client allocation disputes, communication breakdowns, commission splits, workload imbalances, and personality clashes are common. To maintain a harmonious and productive team dynamic, create a culture of immediate conflict resolution. Encourage team members to address issues as soon as they arise, fostering a proactive approach to conflict management. As a team lead, it's crucial to facilitate this by actively listening to all parties involved, mediating discussions fairly, and finding mutually acceptable solutions. Establish clear guidelines for conflict resolution, ensure transparency in decision-making, and promote open communication. By handling conflicts promptly and effectively, you can maintain a cohesive and collaborative work environment, essential for achieving your real estate business goals.
Conclusion
Effective team management and motivation are critical to the success of your real estate business. By setting clear goals, providing regular feedback, fostering a positive work environment, and leading by example, you can create a motivated and high-performing team. Implement these strategies to transform your team management skills and watch your real estate business thrive.
But you don't have to do it alone. At Sasquatch Agent Ops, we specialize in helping real estate agents, agent teams, and admin/ops staff achieve their highest potential. Our expertise in agent operations within the brokerage setting allows us to provide tailored solutions that enhance team performance and business growth.
Working with Sasquatch Agent Ops means you get access to:
- Personalized Coaching: Expert guidance to overcome specific challenges and refine operational skills.
- Project Management: Seamless execution of projects, allowing you to focus on core responsibilities.
- Long-Term Partnership: Continuous support and strategy development to adapt to your evolving needs.
Don't let the complexities of team management hold you back. Partner with Sasquatch Agent Ops and let us empower you to lead your team to success.